Showing posts with label The Economist. Show all posts
Showing posts with label The Economist. Show all posts

Saturday, November 7, 2009

On Customer Surveys: A Case Study of The Economist

I've been a subscriber to The Economist, or as I like to call it, "the thinking man's newspaper,"* for the better part of a year now. It's a wonderful weekly packed with thoughtful pieces on global political news and excellent in-depth reports. These blandishments aside, I wanted to comment on their customer surveys.

Really?

Yes - the customer survey, an important tool for any organization interested in data on its customers but oh-so-annoying for customers to complete. Surveys are very interruptive: Why should I take 10 or 15 minutes out of my busy day to help this company - who I'm already paying for product/service X - find out how to be more profitable?

The key, assuming that a company has good relations with its customers already, is to make surveys short, convenient, and at least potentially rewarding. The Economist Insighters - info and opinions from its readers - has the best customer surveys I've ever seen, and I've completed my fair share.

  1. They are short - no more than 10 minutes long
  2. They have an attractive incentive (entered to win a $100-250 AmEx gift card)
  3. They are interactive and very well-designed. Answering questions through an often graphical UI makes it far more palatable than, say, a Survey Monkey questionnaire.
  4. They are fun. I almost look forward to filling out the next survey from The Economist Insighters. That right there is the holy grail of customer surveys, I imagine.
Gathering research from customers doesn't have to be a boring, painful process. Other companies should take note of The Economist's best practices in this area.

*Although it's a magazine, the blokes at The Economist always refer to the periodical as "this newspaper" so I have adopted this terminology. I'm not sure if this is a Briticism, intellectual snobbery, or both, but either way it works for me.

Wednesday, June 10, 2009

Hasn't This Guy Ever Heard of the Deflationary Death Spiral?

Not sure how, but I get these occasional newsletters from CaseyResearch.com, and this recent one was rather contrarian to say the least. Casey not only says that deflation is a good thing, but he absolutely rips into my beloved Economist (not to mention all those Nobel laureates out there). That got my ire up but I wanted to see what he had to say:

Q: Doug, according to a recent article called "The Greater of Two Evils," The Economist recently stated that inflation is preferable to deflation. What is your take on that?

Doug Casey: It was certainly one of the most ridiculous articles that I have read in recent years. It is disappointing that The Economist is employing the same quality analysts that have populated magazines like Slime and Newspeak for so long -- utterly conventional, thoughtless, and statist in outlook. Everything in this article is not only wrong but the opposite, exactly the opposite of what the truth is.

You know, it is funny. It starts off with a section title saying "Inflation Is Bad, But Deflation Is Worse." No, inflation is very bad, and deflation is actually quite a good thing. I will explain that in a moment. But the first thing that drew my attention in the ridiculous article was a laudatory comment about Paul Krugman, who, they point out, is a Nobel laureate in economics.

My first comment is that the granting of a Nobel Prize in economics is as meaningless and arbitrary as the granting of the Nobel Peace Prize, which is really just a prize in political correctness and whatever appeals to the mob at the moment. These things are all very arbitrary. They have had excellent economists, and they have had anti-economists nominated for the Nobel Prize in Economics. It’s as meaningless an award as the Peace Prize -- which has been given to criminal personalities like Kissinger and Arafat, and buffoons like Al Gore.

[...]

Deflation is actually a good thing, because in a deflation prices drop and money becomes more valuable, so deflation encourages people to save money. Deflation rewards the prudent saver and punishes the profligate borrower. The way a society, like an individual, becomes wealthy is by producing more than it consumes. In other words, by saving, not borrowing. And during a deflation, when money becomes more valuable, everybody wants money. They want to save. Whereas during an inflation, you want to get rid of the money. You want to consume. You want to spend. But you don’t become wealthy by spending and consuming; you become wealthy by producing and saving.

Inflation encourages people to borrow, because they expect to pay the debt off with cheaper dollars. It encourages people to mortgage their future.

Fiery! I enjoy reading contrarian stuff, although Casey comes across as unnecessarily nasty (looks like that's his schtick, now that I check the site a bit). I don't like having to sift good ideas out of irrelevant invective. I think he does hit on a couple good points - 6-12 mos. of low deflation is probably not a bad thing with regard to increasing personal savings rates, encouraging consumer deleveraging, etc. And it certainly makes the current climate of laughable bank savings and CD interest rates more tolerable. But that's not a sustainable situation. Casey doesn't address the inherent problems of the deflationary death spiral (I love that phrase - sounds like some sort of evil econ prof's terror weapon). He also hints at being one of these guys who wants to return to the gold standard and probably has a custom-made vault in his basement to hold his hoard of bullion. The majority of stuff I've read (admittedly a tiny amount) holds that low to moderate inflation is a good thing.

Then again, I slept through Econ 1, so what do I know?

(Also, Mr Casey, the journalists at The Economist make you look like an arrogant windbag.)

Wednesday, May 20, 2009

Fixing a Broken State

There's an excellent article in the latest Economist about the possibility of California holding a constitutional convention sometime in the next few years to rewrite their current mammoth guiding document (it's longer than the U.S. Constitution). Strict rules for tax and budget legislation; gerrymandering; posturing extremists in the legislature on both sides; overreaching direct diplomacy with numerous wacky referenda in recent decades; all coming to a head in the current financial crisis with California's finances shot - huge budget deficits looming amidst plummeting tax receipts and a bond rating that counts for dead last of the 50 states.

It'll be interesting to see how this plays out. I like the idea of selecting convention members from the jury pool - how much more democratic can you get? (Although I wonder if there will be as many excuses to get out of convention duty...)

Saturday, February 21, 2009

Evolving in the Kitchen

An interesting Economist article about the theory that cooking evolved as an essential human activity.

Thursday, October 30, 2008

The Economist Endorses Obama

Boom. Take a look at their Global Electoral College map, too. Good stuff.

Once again, tip o' the cap to Steele's Facebook status. Nice ticker, that.